In 2021, a new service called TenChat appeared in the Russian segment of the global network. "Another social network," some thought and were mistaken. Yes, the service is indeed a platform for communication, but a specific one: users share business content here and establish business connections. The platform has already gained several million active users and continues to develop. And, notably, it has consistently been in the TOP-10 most popular Russian social networks right from the moment of its appearance.
Here's our review of the TenChat social network, from which you'll learn what you can do on this platform, who it's suitable for, how to promote content on it, and what are its advantages and disadvantages.
If you've already decided to create an account on the business platform, we remind you: in 2024, it's best to register using a virtual phone number. You'll find reliable options for registering on TenChat on the Grizzly SMS activator website. All numbers are at affordable prices, with guaranteed SMS delivery and a choice of mobile operator country. Completely anonymous!
What Can TenChat Do in 2024?
TenChat.ru is a Russian social network that combines the functions of professional platforms like LinkedIn and multitasking super apps like Chinese WeChat. TenChat is oriented towards business communication and professional development, providing users with a wide range of tools for work, networking, and personal brand promotion. Let's look at the main functions of TenChat:
- Communication and publications: users can communicate with colleagues, publish articles and expert opinions, share news, and build their personal brand. The only content format at the moment is text posts with photos. In the future, developers promise to add stories and live streams. Key facts:
- Publication features: texts up to 7000 characters, images, documents;
- Text editing tools: headlines, highlighting key thoughts;
- Planned updates: stories, videos, and live streams.
- Business connections and networking on https://tenchat.ru: within TenChat there's a mini-app "Business.Tinder", which allows users to meet other professionals by viewing cards with basic information about them. The mechanics are similar to Tinder, but here the main goal is subscription, not communication. Features:
- "Business.Tinder" functionality: viewing cards, swiping to subscribe;
- Main actions: automatic subscription without communication, ability to change reaction to a user.
- Job and employee search: the social network is actively used for job searching and employee recruitment. You can specify your skills and work experience in your profile, making TenChat a convenient tool for finding professionals. Customizable parameters:
- Profile structure: skills, experience, current job;
- Search functions: filtering by skills, experience, geography.
- Selling goods and services: on the TenChat network, businesses can promote their products and services, thereby gaining the opportunity to establish contacts and attract clients. Key aspects:
- Areas of activity: selling services, goods, consultations;
- Integrations with business applications: tools for checking counterparties and managing purchases.
- Mini-apps for business: the platform is integrated with a number of business services, such as "VBC. Counterparty Check", and plans to expand functionality by adding new useful business tools. Provided functionality:
- Examples of mini-apps: counterparty check, tender management;
- Development prospects: expanding the range of mini-apps.
TenChat Social Network: Audience and Growth Prospects
The platform has registered over a million users, including entrepreneurs, freelancers, and employees of large companies. The social network is actively gaining popularity, especially after it was recommended by the Ministry of Digital Development in April 2022 as an alternative to blocked Western social networks. It is expected that in TenChat in 2024, accounts of civil servants, ministries, and departments will appear. It's worth highlighting:
- Audience composition: entrepreneurs, freelancers, government employees;
- Growth factors: support from government bodies.
Content Promotion Algorithms on the TenChat Platform
Promotion on TenChat is built around creating quality content. The Zeus algorithm analyzes user behavior and helps in forming business connections and recommendations. Publications that gather good reach get into the recommendation feed, which allows for increased visibility and attracting new subscribers. The platform does not yet support targeted advertising, so the emphasis is on organic promotion through expert content and interaction with other users. What influences content rating improvement:
- Zeus algorithm operation: analyzes profiles, behavior, and content;
- Key promotion factors: quality content, engagement, feed activity.
Disadvantages of TenChat
The platform's disadvantages include missing features. Indeed, at the moment, TenChat's functionality is somewhat limited. Stories, short videos, live streams, and corporate profiles are not supported. There's also no ability to create groups or communities, and the web version of the platform is not yet available, which limits interaction outside the mobile app. Obvious gaps in the service today:
- Limited functions: stories, videos, company profiles;
- Current minuses: lack of a web version of TenChat for PC, no targeted advertising.
Prospects for Using TenChat in Russia
TenChat is a promising platform for those who want to develop their personal brand, build business connections, and share expertise in the professional sphere. It will be especially useful for freelancers and entrepreneurs seeking to reach new audiences and maintain contacts in the changed media landscape of Russia. Pay attention to the following points before starting to use the service:
- Who can use it: professionals, entrepreneurs, freelancers;
- Recommended strategies: creating quality content, active interaction.
We recommend you explore other popular Russian social networks as well
