How do I open a second shop at Wildberries?

Note that opening two different stores under one legal entity on this marketplace is not possible, as it is simply prohibited by the platform rules. However, as with any rule, there may be some nuances. Read more about them below.

Can multiple stores be created on Wildberries?

For businessmen who want to expand their potential customer base and increase sales, the platform offers two main options:

• Add a new brand to an existing store;
• Register another legal entity and create a new account for it.