Activation
Rent beta
Accounts
?
Country selection for Telegram
All countries
Top countries icon-sort-name
Quantity icon-sort-count
Price icon-sort-price
icon
Australia
61155 qty
24.6% Delivery
icon
Estonia
5712 qty
75% Delivery
icon
Guinea
2810 qty
4% Delivery
icon
France
720 qty
1.79% Delivery
icon
United Kingdom
138665 qty
1.59% Delivery
icon
Japan
56 qty
icon
Oman
3030 qty
13.08% Delivery
icon
Sweden
706 qty
15.95% Delivery
icon
Romania
25840 qty
23.85% Delivery
icon
Kuwait
11356 qty
2.17% Delivery
icon
Spain from $ 3.63
26059 qty
Delivery Deliv.
Quantity
Price
20%
ID 135,145,146,147,196,33,4,62,65,66,69,70,98,99
135,145,146,147,196,33,4,62,65,66,69,70,98,99
1594 qty
1.52%
ID 11,161
11,161
284 qty
All prices 5
icon
Kazakhstan from $ 0.75
92293 qty
Delivery Deliv.
Quantity
Price
18.71%
ID 145,146,147,191,62,65,66,69,70,98,99
145,146,147,191,62,65,66,69,70,98,99
6260 qty
ID 4
4
1000 qty
All prices 5
icon
Croatia
25410 qty
23.85% Delivery
icon
Tunisia from $ 0.29
25028 qty
Delivery Deliv.
Quantity
Price
8.36%
ID 37,59
37,59
1992 qty
6.54%
ID 145,146,147,191,62,65,66,69,70,98,99
145,146,147,191,62,65,66,69,70,98,99
14931 qty
All prices 5
icon
Greece
89 qty
4.17% Delivery
icon
Mauritania
697 qty
50% Delivery
icon
Bahamas
265 qty
9.11% Delivery
icon
Chile from $ 0.43
13867 qty
Delivery Deliv.
Quantity
Price
14.29%
ID 171
171
33 qty
11.19%
ID 148,159,93,97
148,159,93,97
1941 qty
All prices 7
icon
Hungary
848 qty
12.5% Delivery
icon
Thailand from $ 0.6
25550 qty
Delivery Deliv.
Quantity
Price
12.16%
ID 111,126,143,145,146,147,15,163,37,59,62,65,66,69,7,70,8,98,99
111,126,143,145,146,147,15,163,37,59,62,65,66,69,7,70,8,98,99
35117 qty
ID 140
140
15 qty
All prices 3
icon
Mexico
4230 qty
9.39% Delivery
icon
Kyrgyzstan
915 qty
13.03% Delivery
icon
Nepal
2461 qty
11.7% Delivery
icon
Latvia
26479 qty
icon
North Macedonia
110 qty
35% Delivery
icon
Montenegro
289 qty
4.49% Delivery
icon
Slovakia
10922 qty
16.67% Delivery
icon
Bahrain
2945 qty
11.36% Delivery
icon
Brunei Darussalam
207 qty
10.26% Delivery
icon
Trinidad and Tobago
8642 qty
24.08% Delivery
icon
Albania
1153 qty
32.27% Delivery
icon
Finland
3104 qty
21.43% Delivery
icon
Algeria
25033 qty
5.83% Delivery
icon
Poland
25545 qty
9.58% Delivery
icon
Armenia
2779 qty
Available only by API
icon
Jamaica
9733 qty
3.49% Delivery
icon
Azerbaijan
2794 qty
icon
Saint Vincent
276 qty
14.22% Delivery
icon
Seychelles
497 qty
4.63% Delivery
icon
Saint Lucia
191 qty
9.92% Delivery
icon
Portugal
25134 qty
16.89% Delivery
icon
Grenada
463 qty
3.65% Delivery
icon
Paraguay
10323 qty
26.83% Delivery
icon
Belgium
257 qty
33.33% Delivery
icon
Mozambique
25805 qty
icon
Turkey from $ 0.8
25001 qty
Delivery Deliv.
Quantity
Price
100%
ID 171
171
10 qty
39.2%
ID 12,145,146,147,191,196,25,62,65,66,69,70,98,99
12,145,146,147,191,196,25,62,65,66,69,70,98,99
24799 qty
All prices 5
icon
Jordan
8796 qty
6.2% Delivery
icon
Switzerland
533 qty
7.14% Delivery
icon
Belarus
2717 qty
3.99% Delivery
icon
Moldova
25023 qty
25% Delivery
icon
Netherlands
27498 qty
Available only by API
icon
Papua new gvineya
5519 qty
0.18% Delivery
icon
Serbia
25418 qty
15.05% Delivery
icon
United Arab Emirates
10664 qty
8.35% Delivery
icon
Afghanistan
22100 qty
6.71% Delivery
icon
Belize
2747 qty
1.54% Delivery
icon
Bulgaria
26042 qty
icon
Guyana
3026 qty
6.21% Delivery
icon
Uruguay
8350 qty
27.38% Delivery
icon
Hong Kong from $ 0.69
26403 qty
Delivery Deliv.
Quantity
Price
1.24%
ID 111,126,15,168,184
111,126,15,168,184
10317 qty
0.95%
ID 148,159,83,93
148,159,83,93
1089 qty
icon
Saint Kitts and Nevis
78 qty
13.1% Delivery
icon
Ukraine
1249 qty
2.34% Delivery
icon
Uzbekistan
37389 qty
31.35% Delivery
icon
Georgia
4756 qty
icon
Colombia
24360 qty
23.57% Delivery
icon
Ecuador
20814 qty
0.83% Delivery
icon
Benin
25033 qty
icon
Somalia
649 qty
icon
India
25973 qty
4.29% Delivery
icon
Bolivia
25027 qty
icon
Cameroon
1355 qty
icon
Iraq
1633 qty
icon
Zambia
1291 qty
icon
Kenya
80606 qty
0.11% Delivery
icon
Malawi
25038 qty
icon
Pakistan
25400 qty
0.48% Delivery
icon
Vietnam
3896 qty
icon
Maldives
26131 qty
icon
Morocco
4942 qty
0.52% Delivery
icon
Angola
865 qty
icon
DR Congo
1326 qty
icon
Myanmar
1537 qty
0.54% Delivery
icon
Austria
220610 qty
8.75% Delivery
icon
Republic of the Congo
615 qty
9.09% Delivery
icon
Mali
1623 qty
icon
Senegal
1173 qty
icon
Togo
27985 qty
22% Delivery
icon
South Africa
21009 qty
0.11% Delivery
icon
Tajikistan
26562 qty
icon
Tanzania
1218 qty
icon
Sierra Leone
26315 qty
0.18% Delivery
icon
Yemen
1713 qty
icon
Libya
894 qty
icon
Argentina
4722 qty
0.46% Delivery
icon
Nicaragua
3929 qty
icon
USA
65250 qty
10.55% Delivery
icon
Turkmenistan
2705 qty
Available only by API
icon
Canada
81197 qty
7.73% Delivery
icon
Indonesia
20080 qty
0.07% Delivery
icon
Philippines
2151 qty
icon
Germany from $ 2.69
2960 qty
Delivery Deliv.
Quantity
Price
6.18%
ID 145,146,147,194,196,62,65,66,69,70,98,99
145,146,147,194,196,62,65,66,69,70,98,99
1756 qty
1.81%
ID 120,148,162,93
120,148,162,93
980 qty
All prices 4
icon
Mongolia
25864 qty
icon
Saudi Arabia from $ 0.59
1902 qty
Delivery Deliv.
Quantity
Price
ID 11,111,12,126,145,146,147,148,15,159,162,191,62,65,66,69,70,83,93,98,99
11,111,12,126,145,146,147,148,15,159,162,191,62,65,66,69,70,83,93,98,99
2082 qty
ID 4
4
6 qty
icon
Haiti
28 qty
icon
Panama
25961 qty
icon
Bangladesh
998 qty
icon
Botswana
26720 qty
2.72% Delivery
icon
Egypt
1787 qty
icon
Gabon
25786 qty
icon
Monaco
528 qty
icon
Niger
839 qty
7.41% Delivery
icon
Ghana
1005 qty
3.13% Delivery
icon
Madagascar
21 qty
icon
Rwanda
25911 qty
icon
Sri Lanka
922 qty
icon
Zimbabwe
850 qty
icon
Liberia
25035 qty
icon
Slovenia
26556 qty
0.61% Delivery
icon
Burkina Faso
25007 qty
icon
Burundi
26353 qty
icon
Cambodia
28175 qty
icon
Cyprus
30457 qty
5% Delivery
icon
Lao People`s
26086 qty
icon
Lebanon
1176 qty
icon
American Samoa
few
icon
Anguilla
19 qty
icon
Antigua and Barbuda
162 qty
13.89% Delivery
icon
Aruba
19 qty
icon
Barbados
1762 qty
5.6% Delivery
icon
Bermuda
few
icon
Bhutan
18 qty
icon
Bosnia and Herzegovina
1648 qty
2.5% Delivery
icon
Brazil
1109472 qty
3.47% Delivery
icon
Cape Verde
26057 qty
icon
Cayman islands
412 qty
8.33% Delivery
icon
Central African Republic
69 qty
icon
Chad
25882 qty
11.22% Delivery
icon
China
few
icon
Comoros
903 qty
icon
Costa Rica
151 qty
icon
Cuba
few
icon
Czech Republic
27876 qty
icon
Denmark
5442 qty
8.33% Delivery
icon
Djibouti
22 qty
icon
Dominica
15 qty
icon
Dominican Republic
295 qty
icon
Equatorial Guinea
9697 qty
icon
Eritrea
833 qty
icon
Ethiopia
962 qty
icon
French Guiana
13 qty
icon
Gambia
27535 qty
icon
Gibraltar
few
icon
Guadeloupe
880 qty
icon
Guatemala
26541 qty
icon
Guinea-Bissau
26842 qty
icon
Honduras
18346 qty
icon
Iceland
363 qty
icon
Ireland
725 qty
icon
Israel
2806 qty
icon
Italy
64513 qty
icon
Ivory Coast
25005 qty
icon
Kosovo
few
icon
Lesotho
25957 qty
icon
Lithuania
26689 qty
icon
Luxembourg
25345 qty
25% Delivery
icon
Macao
762 qty
icon
Malaysia
2786 qty
icon
Mauritius
26854 qty
icon
Montserrat
16 qty
icon
Nambia
4857 qty
icon
New Caledonia
20 qty
33.33% Delivery
icon
New Zealand
2069 qty
11.11% Delivery
icon
Nigeria
1900 qty
icon
Niue
few
icon
Norway
2130 qty
icon
Peru
315420 qty
icon
Puerto Rico
372 qty
icon
Qatar
969 qty
icon
Reunion
18 qty
icon
Salvador
14950 qty
icon
Samoa
few
icon
Sao Tome and Principe
2583 qty
icon
South Sudan
780 qty
icon
Suriname
1108 qty
1.79% Delivery
icon
Swaziland
489 qty
icon
Syria
few
icon
Taiwan
593 qty
icon
Timor-Leste
941 qty
icon
Tonga
few
icon
USA (2) from $ 0.35
151467 qty
Delivery Deliv.
Quantity
Price
33.69%
ID 170,67
170,67
32627 qty
31.37%
ID 148,159,171
148,159,171
368 qty
All prices 3
icon
Uganda
1022 qty
icon
Venezuela
412 qty

Tone of Voice: Effective Brand Communication with the Audience

Launching a new brand into the market is always a stressful task for a company responsible for the new product. Numerous details need to be taken into account and carefully thought out, from branding and slogans to positioning. This is where tone of voice comes in (translated from English as "the tone of voice") – the foundation of any public enterprise's communication strategy. Today, let's try to understand what it is and how to use it.

Tone of Voice: What It Means in Marketing?

The term "tone of voice" refers to a brand's way of communicating and expressing itself. It encompasses the principles of interacting with the audience that help the brand stand out and differentiate itself from competitors. The brand's voice should reflect its unique qualities and product values. This includes language choice - formal or informal, communication tone - cheerful or serious, bold or respectful. It also involves selecting terms and words that can or cannot be used in messages. The brand's tone manifests in the following aspects:

  • information on the official website;
  • posts on social media;
  • interaction between customers and personnel online or offline;
  • correspondence with customers in personal brand account messages or comments.

Developed tone of voice in social media management becomes an integral part of the corporate culture shared by all employees and conveyed in various areas, ranging from Instagram texts to cashier greetings behind the counter.

Company's Tone of Voice: Functions

The functions of a brand's tone of voice include the following positions:

  1. Building brand recognition: this helps consumers trust products from well-known brands more quickly. Even if a person has no prior experience with the brand, they already have positive perceptions of the company and its products;
  2. Expressing values: it is essential not only to talk about values but also to demonstrate them in practice. For example, if a brand values customer care, it should be reflected in the way employees interact with customers and the services they provide;
  3. Establishing an emotional connection: the brand should trigger an emotional response from consumers. The main goal is to create strong positive emotions associated with the brand and its products.

To get closer to the target audience and find out what truly interests customers, speech analytics can be used. It helps recognize words, classify inquiries, and show which department the customer contacted and what service they requested. This allows not only to control the cost and quantity of leads but also to improve their progress through the sales funnel.

Types of Tone of Voice

The brand voice can vary depending on the goals of the company. For example, it can be entertaining if the goal is to entertain customers, or sales-oriented if the goal is to promote products based on their advantages.

The main types of tone of voice include: positive, respectful, comedic, dry, conversational, cheerful, sarcastic, uncompromising, sympathetic, provocative, friendly, conservative, nitpicking, playful, candid, rude, inspiring, official, nostalgic, serious, romantic, business-like, enthusiastic, caring, authoritative, blunt, informational, and confidential.

Tone of Voice: Friendly Brand

Companies of this type often have a "people's" brand image, and their characteristics include:

  • Using "you" and addressing customers as "friends";
  • Revealing internal aspects of the company and secret information;
  • Posts that are devoid of dry facts, statistics, and pretentiousness;
  • Honesty when discussing failures;
  • Highlighting the love for work through the eyes of others;
  • Announcing small achievements.

Striking a balance between friendly tone of voice and professional communication can be challenging. If a friendly style is chosen, it is important to maintain a boundary of authority to avoid the perception of the brand as purely a commercial project.

Tone of Voice: Provocative Brand

These companies aim to attract attention by acting provocatively and not being afraid to violate social norms and ethics. The main characteristics include:

  • Using dramatic events for PR;
  • Grabbing attention with sensational headlines;
  • Bold communication tone;
  • Initiating discussions on controversial and current topics to stimulate engagement.

This approach can be used by both local and global brands, newcomers to the market, and longstanding participants. When using this strategy, it is important to clearly define boundaries in order to avoid offending customers and damaging the brand's reputation.

Tone of Voice: Utility Brand

The main feature of these companies is their expertise in a chosen field. Their materials contain useful information, statistics, and facts. Brands showcase themselves in the following ways:

  • Interacting with the audience and answering questions;
  • Providing information about their experience and offering online consultations;
  • Publishing materials on complex topics and providing advice and life hacks.

Here's another example of a tone of voice: When choosing this strategy, it is important to be able to explain complex concepts using simple and understandable language. Expertise should serve the purpose of helping customers understand the problem rather than confusing them with technical terms.

Tone of voice: an entertaining brand

Companies that employ this strategy focus on creating entertaining content to attract attention and stand out among competitors. Such brands:

  • Develop interactive content such as quizzes, tests, trivia, and live streams;
  • Curate funny or engaging facts about their products;
  • Present current topics in a humorous way;
  • Publicize unusual news.

When choosing an unconventional approach to attract an audience, it is important to determine the archetypes of Tone of voice. Continuously monitor customer comments and reactions to avoid creating content that may annoy rather than delight.

How to establish Tone of voice?

The process of determining the right brand communication style goes through several stages. It is important to carefully analyze the information at each stage to form a comprehensive understanding of the company's style.

Crafting the brand's story

At this stage, it is necessary to analyze how you want to present yourself to the audience and how you want to be perceived. This includes:

  • The purpose of your company and its entry into the market;
  • The information you want to convey to your customers;
  • Expectations for how your brand will be perceived;
  • Emotions and feelings you want to evoke in people when interacting with your brand.

Examples of a brand's Tone of voice show that personalizing your company will help define its communication style. For a building supply store, for example, the following attributes are characteristic: average age, blue-collar professions, average income level. This audience is knowledgeable about construction materials and is always ready to help, offering advice and budget-friendly products. They prefer a friendly communication style.

Getting to know the audience

Understanding your target audience is a fundamental part of running a business. You should have information about the age, gender, interests, and income of your customers. Analytical services, such as Google Analytics, can help gather this information. It is also useful to study your customers' social media profiles to understand how they interact with each other and what they discuss.

Determining brand values

Defining values not only helps determine the communication style but also attracts loyal supporters. To determine your company's values, ask yourself the following questions:

  • Why is your company's product unique?
  • What benefit do customers gain from using your brand's products?
  • What messages and attitudes are you conveying to your audience?
  • Which values resonate with your customers?

These steps will not only help define how to create a Tone of voice but also enable a deeper connection with your audience.

Development of Tone of Voice and Communication Channels

At this stage, it is necessary to integrate the acquired information to determine the tone of voice of your brand. Company representatives determine where and how communication with the audience will take place, including the use of social media, advertising campaigns, and email newsletters. For the year 2023, the following statistics are available for possible communication channels using the brand's tone of voice:

- Generation X, born before 1984, tend to view advertisements, be interested in news, and primarily use Facebook (owned by Meta, recognized as an extremist organization in Russia).

- Generation Y or Millennials, born after 1984, tend to view electronic newsletters, use Instagram, and Facebook (owned by Meta, recognized as an extremist organization in Russia).

- Generation Z or Centennials, born after 2000, actively use Instagram (owned by Meta, recognized as an extremist organization in Russia) and TikTok.

Implementing Tone of Voice

In order for company employees to understand how to communicate on behalf of the brand, it is recommended to prepare an instruction manual. This instruction manual should include the following elements:

- Brand values.

- Target audience profile.

- Brand persona - what the company would be like if it were a person.

- Communication style boundaries - what is acceptable in social media responses, phone calls, and in-person communication.

- Allowed and prohibited words.

- Message composition peculiarities - the use of emojis, exclamation marks, sentence length.

All of the above directly influences the types of Tone of Voice used. Tracking the quality of customer communication and analyzing it can be done using call tracking. This tool records calls and provides reports by day and hour. Listening to call recordings helps analyze the work of managers and improve their communication skills. Additionally, call tracking can determine the advertising sources from which calls are coming. These data will help you understand which advertising platforms bring in more customers and optimize your advertising campaign budget.

Tone of voice: examples of common mistakes

Companies sometimes make mistakes when choosing their brand's tone of voice. These mistakes can include ignoring the audience's characteristics, lacking clear boundaries in communication style, or not aligning with the chosen strategy. The consequences of these mistakes can result in alienating the audience, losing trust, and damaging the reputation:

  1. Imitating the tone of voice of other brands. Copying another brand's communication strategy is considered unethical. If you start using a communication style similar to a well-known company in your industry, it will inevitably draw attention from customers. They will lose trust in you and may prefer a brand with a unique voice.
  2. Using identical responses. It is important to remember that communication with the audience should be contextual. If you have chosen an entertaining communication style, it does not mean that every message should be humorous. The tone of voice serves as the foundation for communication but should not be a rigid template.
  3. Abrupt change in the brand's tone of voice. Company values can change over time, and with them, the brand's voice may change too. However, it is important for the core style to remain consistent, and any changes should be introduced gradually and carefully.
  4. Unnaturalness. Imitating the brand's voice can come across as unnatural and create negative feelings, as customers can sense the insincerity and stop trusting the company.
  5. Aggressiveness. Aggressive communication, especially in response to negative feedback, can harm the brand's reputation. Even if your brand follows a provocative communication style, it is important to maintain a respectful attitude towards the audience.

Instead of conclusion,

Before choosing your brand's voice, define the values you want to convey to your audience. Analyze the characteristics of your target audience, such as interests, average age, and income levels. Choose a communication style that best aligns with these characteristics and create guidelines for employees on using the brand's voice. The tone of voice can be adjusted depending on the situation, but its foundation should remain constant in order to maintain audience loyalty and interest.

Add a comment
Comments 0