Activation
Rent beta
Accounts
?
Country selection for Telegram
All countries
Top countries icon-sort-name
Quantity icon-sort-count
Price icon-sort-price
icon
Czech Republic
33694 qty
icon
Poland
31572 qty
icon
Yemen
4448 qty
icon
Australia
12833 qty
icon
Cyprus
32959 qty
icon
Japan
237 qty
icon
Thailand
29182 qty
icon
Turkey
22405 qty
icon
Mexico
11308 qty
Available only by API
icon
Kazakhstan
12083 qty
Available only by API
icon
Ukraine
13436 qty
icon
Italy
30511 qty
icon
Greece
3788 qty
icon
Jamaica
8674 qty
icon
Kyrgyzstan
8510 qty
icon
Netherlands
4659 qty
Available only by API
icon
Hungary
26589 qty
icon
Kuwait
3266 qty
icon
Oman
810 qty
icon
Trinidad and Tobago
1058 qty
icon
Portugal
28718 qty
icon
Bulgaria
51972 qty
icon
Romania
30116 qty
icon
Colombia
90174 qty
icon
Guyana
317 qty
icon
Belgium
198 qty
icon
Bahrain
232 qty
icon
United Arab Emirates
911 qty
icon
Albania
476 qty
icon
Paraguay
416 qty
icon
Swaziland
1138 qty
icon
Seychelles
496 qty
icon
Somalia
132 qty
icon
Norway
609 qty
icon
Brunei Darussalam
110 qty
icon
Belize
384 qty
icon
Botswana
16742 qty
icon
Uruguay
497 qty
icon
Bahamas
436 qty
icon
Equatorial Guinea
220 qty
icon
Lesotho
560 qty
icon
Serbia
2281 qty
icon
Niger
51050 qty
icon
DR Congo
40976 qty
icon
South Sudan
197 qty
icon
Zimbabwe
35283 qty
icon
Cape Verde
333 qty
icon
Angola
98514 qty
icon
Maldives
311 qty
icon
Uganda
21831 qty
icon
Salvador
579 qty
icon
Guinea-Bissau
232 qty
icon
Honduras
20640 qty
icon
Panama
605 qty
icon
Saint Kitts and Nevis
110 qty
icon
Gambia
333 qty
icon
Antigua and Barbuda
105 qty
icon
Dominican Republic
3920 qty
icon
Armenia
1064 qty
Available only by API
icon
Georgia
1301 qty
icon
Afghanistan
63977 qty
icon
Algeria
29063 qty
icon
Bolivia
29493 qty
icon
Azerbaijan
7705 qty
icon
Papua new gvineya
352 qty
icon
Peru
325973 qty
icon
Cameroon
83843 qty
icon
Dominica
110 qty
icon
Morocco
81344 qty
icon
Anguilla
110 qty
icon
Saudi Arabia
24317 qty
icon
Taiwan
116 qty
icon
Bosnia and Herzegovina
9898 qty
icon
Jordan
5474 qty
icon
Kenya
27344 qty
icon
Chad
4605 qty
icon
Hong Kong
13023 qty
icon
India
4947 qty
icon
Zambia
50007 qty
icon
Ecuador
2061 qty
icon
South Africa
8727 qty
icon
Ghana
7002 qty
icon
Sri Lanka
4606 qty
icon
Benin
862 qty
icon
Israel
5700 qty
icon
Malaysia
6806 qty
icon
Slovenia
30753 qty
icon
Lao People`s
28653 qty
icon
Chile
6934 qty
icon
Central African Republic
126 qty
icon
Libya
9162 qty
icon
Tajikistan
2737 qty
icon
Malawi
929 qty
icon
Pakistan
28659 qty
icon
Uzbekistan
33456 qty
icon
Senegal
530 qty
icon
Iraq
4361 qty
icon
Spain
37648 qty
icon
Haiti
125 qty
icon
Tanzania
632 qty
icon
Egypt
6578 qty
icon
Mali
522 qty
icon
Vietnam
7345 qty
icon
Argentina
5328 qty
icon
Myanmar
1039 qty
icon
USA
57369 qty
icon
France
6213 qty
icon
Mozambique
4715 qty
icon
Canada
213473 qty
icon
Austria
32767 qty
icon
Burundi
321 qty
icon
Lebanon
768 qty
icon
Madagascar
69 qty
icon
Philippines
5017 qty
icon
United Kingdom
5538 qty
icon
Aruba
11 qty
icon
Gabon
308 qty
icon
Togo
19003 qty
icon
Indonesia
165787 qty
icon
Latvia
30000 qty
icon
Germany
5367 qty
icon
Comoros
1872 qty
icon
Republic of the Congo
114 qty
icon
Liberia
302 qty
icon
Qatar
311 qty
icon
Nigeria
4579 qty
icon
Bangladesh
4235 qty
icon
Mongolia
10546 qty
icon
Rwanda
364 qty
icon
Ivory Coast
758 qty
icon
Saint Lucia
110 qty
icon
American Samoa
few
icon
Barbados
254 qty
icon
Belarus
6434 qty
icon
Bhutan
110 qty
icon
Brazil
1006125 qty
icon
Burkina Faso
25011 qty
icon
Cambodia
19238 qty
icon
Cayman islands
609 qty
icon
China
4262 qty
icon
Costa Rica
1361 qty
icon
Croatia
29117 qty
icon
Denmark
2633 qty
icon
Djibouti
110 qty
icon
Eritrea
1192 qty
icon
Estonia
11665 qty
icon
Ethiopia
1759 qty
icon
Finland
4947 qty
icon
French Guiana
110 qty
icon
Gibraltar
104 qty
icon
Grenada
945 qty
icon
Guadeloupe
807 qty
icon
Guatemala
29452 qty
icon
Guinea
135 qty
icon
Iceland
110 qty
icon
Ireland
4796 qty
icon
Kosovo
14922 qty
icon
Lithuania
30495 qty
icon
Luxembourg
809 qty
icon
Macao
610 qty
icon
Mauritania
140 qty
icon
Mauritius
51227 qty
icon
Moldova
5555 qty
icon
Monaco
609 qty
icon
Montenegro
110 qty
icon
Montserrat
110 qty
icon
Nambia
494 qty
icon
Nepal
111 qty
icon
New Caledonia
110 qty
icon
New Zealand
3036 qty
icon
Nicaragua
951 qty
icon
North Macedonia
107 qty
icon
Puerto Rico
184 qty
icon
Reunion
110 qty
icon
Saint Vincent
194 qty
icon
Samoa
few
icon
Sao Tome and Principe
709 qty
icon
Sierra Leone
20956 qty
icon
Slovakia
878 qty
icon
Suriname
254 qty
icon
Sweden
2550 qty
icon
Switzerland
629 qty
icon
Syria
few
icon
Timor-Leste
117 qty
icon
Tonga
few
icon
Tunisia
1228 qty
icon
Turkmenistan
233 qty
Available only by API
icon
USA (2)
151675 qty
icon
Venezuela
5105 qty

Kaspi KZ - Unstoppable Kazakh "Unicorn"

08-25-2023

It is convenient when within one ecosystem you can solve all your problems. It is likely that this is what the founder of Kaspi, Vyacheslav Kim, thought when he embarked on the extensive transformation of the small bank "Kaspisky" with his partner and like-minded individual, Mikhail Lomtadze. As a result, they managed to create a technological "unicorn" (a startup valued at $1 billion USD), which became one of the fastest-growing IT businesses in Europe and Asia, a leading financial player in the Kazakh market, and a powerful transformer of Kazakhstan's digital industry.

Kaspi Ecosystem

The official Kaspi website positions this service as a SuperApp - a single application with a diverse set of functions. Specifically:

  1. Payment solutions. In the Kaspi Pay personal account, there are 14 types of services available: transfers via phone numbers and between cards, payment through QR codes, and more. In the second quarter of 2021, the revenue from payments increased by 92% to $480 million, and the profit increased by 121%, reaching $280 million.
  2. Kaspi KZ store. The largest marketplace in Kazakhstan. The number of sellers on the platform increased by 130% to 60,000 in 2021, and the number of customers is 3.7 million. It is projected that the net profit from the marketplace this year could reach $216 million, a 267% increase.
  3. Kaspi Bank. The company provides consumer lending services. The total value of this division increased by 456% to $2.3 billion in the second quarter of 2021, with revenue of $1.2 billion and a profit of $440 million.
  4. Other services. Kaspi.kz also operates in the fields of tourism, delivery, and providing government services:
  • In August 2020, the company launched Kaspi Travel - an online booking and ticket sales service, as well as hotel reservations.
  • To carry out product delivery, including goods from their own marketplace, the company collaborates with 20 logistics firms.
  • The company's applications allow for receiving pensions, paying fines, taxes, and registering vehicles. The number of people using government services increased to 3.4 million monthly - a 390% increase compared to 2020.

Kaspi Pay: Service No. 1

Payments are the first and one of the key services of the company Kaspi. These services are divided into "mobile payments" and "bill payments." In total, 14 types of services are offered: transfers through phone numbers and between cards, payment via QR code, purchase of tickets, and contributions to charitable funds.

By creating its own payment gateway, Kaspi Pay, like Amazon, has avoided potential costs for integrating third-party solutions and can charge fees for using its own, according to the publication.

Thanks to the development of a variety of services, Kaspi KZ Pay has been able to attract both consumers and sellers. An example of this is the POS terminal market. In June 2020, the company served only 17,000 points, and its market share in Kazakhstan was 9%. However, these indicators subsequently increased to 180,000 and 51%, respectively.

At the same time, the company only generates revenue from a quarter of the payment volume. According to some experts, this indicates that Kaspi places more importance on creating services than just making revenue from them.

Kaspi Shop: Kazakhstan's largest marketplace

The overall sales statistics of the service include not only purchases in Kaspi Shop but also the purchases that customers make in physical stores through the application.

The company's marketplace has long been the largest in Kazakhstan and continues to grow. In the past year, the number of active sellers on the platform increased by 130%, reaching nearly 60,000. The number of active customers has reached 3.7 million.

Sellers mostly offer a variety of products, including smartphones and other electronic devices. However, during the pandemic, there has also been an increase in sales of home and garden products, as well as automotive accessories.

According to experts' estimates, the total revenue for Kaspi Sellers could reach $320 million, and net profit could increase to $216 million, an increase of 267%.

Kaspi Bank: Innovator in consumer lending

The essence of Kaspi Bank's approach lies in its speed and individual adaptation. The company provides funds to borrowers within five minutes and evaluates each loan application individually: some borrowers are offered long-term loans at a lower interest rate, while others are offered short-term loans.

This approach has allowed the company to maintain its market leadership for a long time, but currently, similar methods are being used by an increasing number of banks.

In the future, the company may increase the volume of commercial loans and auto loans, as both directions can become important for Kaspi KZ Bank.

The entire volume of the organization's total financial value consists of:

  • consumer loans, 39%;
  • BNPL loans (buy now, pay later);
  • 10% - auto loans;
  • 7% - microloans for entrepreneurs.

Kaspi Travel, delivery, government services

In the late 2010s, Kaspi showed interest in the delivery, tourism, and government services sectors. And it plays a significant role in the latter: the company provides a coronavirus card, registers PCR test results, provides access to pensions, fine payments, and vehicle registration.

Every month, 3.4 million active clients of Kaspi kz Pay use government services.

And the delivery service for products available on the Kaspi marketplace is even more popular among Kazakhs because:

  • the company collaborates with 20 logistics companies;
  • owns four warehouses for product sorting;
  • provides free delivery in 98% of cases;
  • 54% of orders are delivered in less than two days;
  • Kaspi's logistics infrastructure includes 1000 couriers, 4500 merchants, 4 sorting warehouses, 14 delivery points, and 11 transport companies.

In August 2020, Kaspi Travel began operating in the tourism sector. It all started with the acquisition of the online booking and ticket sales service Santufei. The platform was launched in December 2021 and within just six months of existence, it gained a 26% market share, selling 505,000 airline tickets in three months and 55,000 train tickets within the first three weeks.

This product significantly increased the average check of one customer since users not only purchase transportation tickets but also book hotels and buy related products through the Kaspi service. This is how the super app works: it brings together various services and provides the user with access to them from one place.

By the way, among other SuperApps, Kaspi KZ did not get lost and took third place right after the Chinese WeChat. And it is ahead of Amazon, "Tinkoff," and PayPal!

Kaspi Business: further growth

To ensure further growth, Kaspi plans to add new features, drawing on the experience of other services such as Tencent and Alibaba. These services provide users with the ability to stream music, games, taxi aggregators, and product delivery. In this aspect, for example, Kaspi Travel can play a role in collaborating with taxi aggregators and delivery services.

In the Kazakhstani delivery and transportation markets, the company "Yandex" previously dominated. However, after 2021 and the blocking of the Russian service for Kaspi kz business, new opportunities are opening up. Although it is likely to face competition from "Sitimobil" and DiDi Chuxing.

Given the overall financial focus of the service, Kaspi KZ plans to focus on developing its financial products. For example, the service may offer new investment tools to this segment, such as the opportunity to purchase stocks.

Add a comment
Comments 0